Facebook Timeline has given new direction to businesses and it is expected that it will also launch Timeline for brands. In order to make best use of this facility, Lexus has launched a new Timeline-inspired Facebook application that will facilitate the auto manufacturers to connect with its loyal customers in a better and improved way.
Point of No Return-Timeline Inspired Application
Name of this newly launched application is “Point of No Return” and this application will be included in 2013 Lexus GS which will available from dealers in February 2012. This app will highlight milestones in making 2013 Lexus GS in addition to pioneering moments in design, technology and social media.
Reason behind Launch of “Point of No Return”
Reason behind launch of this application is to attract new customers by explaining them enthusiasm of loyal customers of Lexus so that people from all over world could connect with this brand. This application will make best use of Custom Open Graph of Facebook which has been recently launched with the use of appealing and emotionally connected words like Want, Own and Remember. This kind of interaction will be revealed like story of Personal Facebook Timeline just like the Status Updates.
Lexus Vice President of Marketing Brian Smith said, “We developed this application to empower Lexus fans to engage with the brand in a new way, leveraging Open Graph features to enhance user experience, we’re not waiting for the future. It’s all about innovating, including a ‘sneak peek’ of exciting things to come on Lexus’ Facebook page.”