Are you a first-time business owner who is struggling to find their way? We know that starting a business can be hard and if you haven’t had much help or guidance, often you can feel as though you’re swimming against the current.
Although it can be hard to get started on your own, there’s lots of free advice available to help you become a successful business owner. With that in mind, here are our top ‘next-steps’ for first-time business owners:
Set Up A Company Website
If you don’t already have one, you need to set up a company website. Although it may seem redundant to some, having a company website is one of the best ways to bring in more customers. If you learn the basics of Search Engine Optimisation you can create a website that is designed to appear at the top of search results. Whether it’s through keyword optimization or posting regular content, bringing new customers to your site will definitely help increase your customer base.
Start Using Social Media To Increase Your Profile
Using social media is another great way to get your brand in front of potential customers. Whilst building a strong following won’t happen overnight, taking the time out to work on your brand’s social media profiles will be very worthwhile in the long run. If you’re feeling a little bit overwhelmed, the best place to start is to look at what goes into a social media strategy. From there, you can tailor it to work for your business, potentially hiring someone to take the work on as you work on the business.
Write Content For Well-Known Publications
Now that you have your website and social media channels set up, you can start to think about other ways to get your name out there. Ideally, you want to be known as an expert in your industry in order for people to trust you. Whilst this isn’t easy to do, a great way to get ahead of the game is to start writing for other publications. Whether it’s a couple of guest posts here and there or paid features for large clients, the more you write, the easier it is for people to find you.
Work With Influencers And Bloggers In Your Industry
If you’re looking to increase your profile, working with well-known bloggers and influencers in your industry is a great place to start. Often bloggers will work on a gifting-only basis, where if you gift them a product they’ll feature it on their social media and blog. Whilst you can’t always guarantee a feature, it’s definitely worth sending out a couple of PR packages to people. If you want to guarantee a feature, you can pay also bloggers to work on a campaign.
Use Pinterest To Share Your Content With Likeminded People
Now that you’re using your site to create incredible content on a regular basis, signing up to Pinterest is a great idea. Whilst SEO will help bring in a lot of your traffic, social media does a lot of the work too. Whilst Facebook, Twitter, and Instagram are perfect for building engagement, the best platform for traffic is without a doubt Pinterest. As people use the site more like a search engine, you have much more chance of your posts being clicked. For a guide on getting started with Pinterest, you can visit this site here.
Consider Outsourcing Tasks To Experienced Freelancers
If you are struggling to take on the workload and find you’re not experienced enough when it comes to content writing, design work and social media – you always have the option to outsource the work to freelancers.
Although quite a few people struggle to off-hand work to others, outsourcing tasks is a great way to free up your time for business development. Although content writing and social media are important, if it’s something that can be done by someone else with more experience then you should definitely give it a shot.
Create A Monthly Spreadsheet With Admin Tasks You Have To Complete
Now that we’ve given you a list of things to do, your to-do list is getting out of hand, right? Start creating a monthly spreadsheet that details ALL the tasks you have to complete. Writing everything down will help free up your mind, allowing you to be as creative and productive as you can possibly be.
Think About Setting Up A Virtual Office In Several UK Cities
If, as a new business owner, you want to start increasing your profile in a variety of different cities, why not consider getting a registered address or virtual office?
This will not only make your business seem more professional, but it will give you the opportunity to operate in several different cities. For more information, you can visit yourvirtualofficelondon.co.uk/ registered address.
Work Out The Best Work Hours For You
When you first set up your business it can be easy to get carried away with the number of hours you’re doing. Whilst it may seem necessary to do as many hours as you possibly can when you first get started, this can be detrimental to your progress. Try working out what your happy medium is, focus on having an amazing work-life balance.
Spend Your Time Working ON Your Business, Not IN It
Finally, you need to ensure you’re spending time working on your business rather than in it. This means focussing more on business development than the day to day admin tasks. Whether that means hiring a team to help you, spending less time doing repetitive tasks or automating certain processes in your business – you’ll really notice the difference when you start to work on your business rather than in it.
Are you a first-time business owner? What will you be focussing on improving within your business? Let us know in the comment section below.
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