You already know how essential a solid email marketing strategy is crucial to the success of your business, but that doesn’t mean you’re aware of how to use this tool to its full potential.
Emails work for everything across your business, from sales and marketing to keeping in touch with your team and managing things like contracts. If you want to learn more about systems for managing contracts, you should check out https://www.templafy.com/contract-management.
The internet is a noisy place, and with so much misinformation going around, it’s difficult to know if what you’re doing is the best thing for your business or not.
As with anything – building an effective email marketing strategy takes a bit of time and effort.
It takes listening to what your people want, and also understanding what they need at the different stages they come to you, and as they progress through your funnel.
If you’re right now feeling frustrated with your email marketing efforts, or feel like you’re spending a lot on your list each month, but not seeing a real return from it, then it’s time to get honest with yourself about your strategy and think about where you might be going wrong before you do anything drastic like throwing in the towel on email.
Below we’re going to share with you some mistakes that business owners make all the time when it comes to email marketing, and we’re going to give you some simple actionable steps you can take to improve.
Subject Line Disconnect:
Have you ever opened your inbox to find a really stand-out email subject line that immediately grabs your attention only to find that the content in the email doesn’t really match to the subject line?
Your email subject line is one of the most important elements of the email itself, so whilst it’s important to get it right, it’s even more important that the email actually matches the subject line.
Think about it this way: if you get invited to someone’s house for dinner, that’s what you expect to get – you don’t expect to not be asked to help clean the house and not be given any dinner.
That’s pretty much the way someone will feel when they open an email expecting it to be about one thing, but they get something else entirely.
Subscribers will lose trust in you and have you marked as someone who uses clickbait headlines – and we’re sure we don’t have to explain why those are never a good idea.
One of two things will happen in this scenario: either the people on your list will just stop opening your emails, but you’ll still be paying for them to be on your list.
Or, they’ll unsubscribe, which means you’ve pretty much lost their trust – never a good thing, and you could’ve actually kept them interested by sending an email that matches the expectation set in the subject line.
How to avoid this mistake:
Spend some time on your subject line by looking at the content in the email and come up with something that ties in with it directly, such as asking a question, experimenting with emojis (don’t go overboard with these), or reflecting on a personal experience to pique interest.
Writing Emails That Go On Forever:
Whilst we don’t believe in hard and fast rules regarding the length of content, it’s important to respect the time of the person reading your email.
Your email should be long enough to get your point across and prompt the reader to take the action you wish them to take – anything beyond that and they’ll lose interest.
How to avoid this mistake:
How and when you plan out your email content for the month or quarter will very much depend on your own strategy, but it’s always a good idea to sit down and really look at your strategy to see what type of emails will be going out on what schedule, and what length they should be.