Standalone mobility services brand MOIA has been established through a partnership between German vehicle giant the Volkswagen Group and ride-hailing taxi app Gett.

Join VW cars dealership Inchcape Volkswagen as they delve into how the Volkswagen Group’s 13th brand aims to change how we look at lift-sharing, autonomous cars and electrification:

Understanding MOIA

Receiving its grand unveiling at the 2016 TechCrunch Disrupt London show, MOIA was established shortly after the Volkswagen Group had made a $300 million investment in Gett.

As well as aiming to build new cars, the partnership will also see the two companies looking into end-to-end services. This has already begun, with an aim to make MOIA a market leader in new mobility services like pooling shuttle solutions and ride-sharing by 2025.

The MOIA brand’s chief executive Ole Harms elaborated: “MOIA is a standalone company under the Volkswagen Group umbrella, and will develop and market its own mobility services either independently or in partnership with cities and existing transport systems.

“In parallel, the Group brands will continue to move forward with their own services. Our sights are set on becoming one of the global top players for mobility services in the medium term. To achieve that, we will be seeking to attract the best minds and technology start-ups.”

On a side note; are you wondering what MOIA means? It’s a word from the ancient Sanskrit language for magic.

Further proposed deadlines for the MOIA brand

As well as a target of 2025 to become a market leader in mobility services, MOIA also has the following deadlines to bear in mind:

  • 2017: The MOIA brand will officially launch, whereby pilot projects will be introduced into two European cities. These locations have yet to be revealed.
  • Late 2017: The first purpose-built electric vehicle under the MOIA name will be revealed.
  • 2021: Established mobility services will be in place from MOIA.
  • 2026: The MOIA brand will be one of the top three mobility providers. To achieve this, the brand aims to have a fleet of more than a million app-summoned autonomous electric vehicles in operation.

Summarising the appeal of the MOIA brand, Volkswagen’s chief executive Matthais Müller acknowledged: “Though not everyone will still own a car in future, MOIA can help make everyone a customer of our company in some way or another.”