Volkswagen is the world’s third largest automaker. The brands have their own characters and operate as an independent entity in the market. The Vw, the official web site of Volkswagen, is a comprehensive portal that is loaded with information on its services and products.

Design and lay out

The Home page is attractive, with a lot of white space. The green and blue colours add beauty to Vw. The Logo and the search engine with links to Cars, Build, dealers, VW life and Owners resemble a car stereo, which is quite splendid. The right side navigation bar is well depicted on the top. Down below, the navigation bar that depicts various models is also perfectly placed. The whole design is soothing to the eyes and the navigation is so easy with its splendid lay out.

Content

Navigation is very easy as the web page is not that crowded. Each link is well placed so that a viewer does not have any confusion in his choice. The first thing that strikes one when opening the page is the Logo with the search engine and links, which is in a rectangle shape, similar to a car stereo. When the mouse is clicked on each of links — Cars, Build, dealers, VW life and Owners – a new box opens from where one can go deep into each details. While the link to “Car” is clicked, it opens to the various Volkswagen models. Each model moves on to specifications, technical features, pricing, Picture gallery and dealers.  There is also a provision for searching the models on its Build.

The Dealers section helps to find a dealer, schedule a test drive, get a quote and contact the dealer, which shows that the website is a complete guide on Volkswagen.  The VW Life is all about the manufacturer, about driving good and other details the company is involved in. Apart from the” find a dealer”, “get a quote”, “schedule test drive”, the “special offers” tells about all the special offers given on each model.

Coming down the page, there is a separate section – Owners tools—that has details on car servicing, VW credit, Driver Gear and Owner perks. Well, the pictures of cars that come with each model are of good quality. The Literature is also simple with nothing boring.

Simple and loaded with information, the Vw maintains all professionalism of an auto website.

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