These days, every label is coming up with novel and unique electric products in consumer as well as corporate market. This is why we have to bear such hassle every time we go to shop for electronic goods, as choosing the best among all is really difficult. In this article, we will discuss some of the top brand names, their respective histories and the hot products they manufacture. Here, 3 brands will be discussed which are Apple, Sony and Asus. All these three companies are top producers in the line of portable goods.

Apple Inc:

Apple Inc. is an American leading brand name in top quality consumer electronic products, though the scope is not wide enough. This company is into manufacturing very small range of products, which consist basically of TV, media player, desktops, laptops and mobile phones.


Apple was established on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, for selling the Apple I personal computer kit, which consisted of CPU, RAM and keyboard, and lacked monitor and mouse etc. Apple I was sold in July 1976 for $666.66. Apple was incorporated on January 3rd, 1977 without Wayne as he had sold his share of the company to Jobs and Wozniak for $800. By the end of the 70 decade, Apple had a team of computer designers and a manufacture line, too. Apple Lisa was launched in 1983 which failed. Next in the line was Macintosh that appeared in 1984. Mac Portable came in 1989, followed by PowerBook in 1991.In 1997, Apple Store was introduced. 1998 brought iMac, 2001 introduced iPod, and in 2007, Apple TV and iPhone were announced. A great deal of software has also been manufactured by Apple Inc.

Top Products:

1.    Mac and accessories
2.    iPod
3.    iPhone
4.    Apple TV


Its name derived from sonus (Latin for sound), Sony Corporation is one of the leading manufacturers of electronic and information technology products for the consumer and professional markets. It is a global corporation having it’s headquarter in Minato, Tokyo, Japan. Sony is one of the world’s largest media conglomerates with profits beyond US$99.1 billion.


It originated from a radio repair shop after WW II, in Tokyo, by Masaru Ibuka, who was joined by Akio Morita the next year. They founded a company called Tokyo Tsushin Kogyo K.K, and built Japan’s first tape recorder. They produced Japan’s first commercial transistor radio.

Top Products:

Sony manufactures both consumer and professional goods.

Consumer goods:

1.    Cameras and camcorders
2.    Desktops and notebooks
3.    Home theatre systems
4.    TVs
5.    Blu-ray Disc Products
6.    Home audio components
7.    MP3 players
8.    Reader Digital Book
9.    Mobile Phones
10.    Car Audio
11.    GPS Navigation


1.    VAIO Professional Notebooks
2.    Projectors
3.    Displays


ASUSTeK Computer Incorporated (ASUS) is a Taiwanese multinational company, which produces motherboards, graphics cards, optical drives, PDAs, computer monitors, notebook computers, mobile phones, etc. ASUS appeared in Business Week’s “InfoTech 100” and “Asia’s Top 10 IT Companies” ranking. It is number one in excellence and service according to Wall Street Journal Asia and leads the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.324 billion.


Former computer engineers at Acer, TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan. The name was taken from the last four alphabets of Pegasus.

Top Products:

1.    Eee Family
2.    Graphic cards
3.    HSDPA cards
4.    LCD monitors
5.    Mobile Phones
6.    Motherboards
7.    Multimedia
8.    Networks
9.    Notebooks
10.    Optical storage
11.    PC components
12.    PDA

Common Products in all Three Brands:

Though the product list of all these brands is quite long, we have selected few top products which are produced by all of them. These are Laptops, Cell phones, Media players and TVs.

1. Laptops:

All the three brands produce laptops.


Apple’s laptops have been named by the company as “MacBook”. There are three categories, MacBook, MacBook Pro and MacBook Air.

Previously known as the iBook, MacBook is a consumer notebook which was introduced in 2006, available in white and aluminum. Other two are its up gradations.

MacBook Pro is a professional lightweight aluminum notebook, with a 17” display and a long lasting battery life, which can last up to 8 hours after being fully charged once. This battery can be charged for 1000 times, which makes its life almost 5 years. It is also world’s lightest 17” laptop with merely 6.6 pounds. Apple claims that this is “the most powerful Mac notebook yet.”

MacBook Air is a uniquely thin, ultra portable notebook, introduced in January 2008. It comes with NVIDIA GeForce graphics, Intel core 2 Duo processor, 13.3-inch widescreen LED-backlit display, 120GB hard drive or a 128GB solid-state drive, and a full-size, illuminated keyboard.


Sony has made its name in trendy and stylish laptops. There is no other brand in the market which can compete with the beautiful looks of a Sony Vaio. The Vaio series of Sony is famous for its lustrous eye catching casings and soaring prices. Recently, Sony has added another new laptop in its Vaio series which looks as attractive as its predecessors. Sony’s brand new creation in Vaio series is the VGN-FW351JH, with a core 2 duo processor and Blu-ray combo drive as the main features.

Sony has lately introduced new P-Series Life Style PC in Sony Vaio Brand; a stylish, slim, sleek and light-weighed plastic net book, that can fit into one’s jacket pocket. It is compared to none in the market. The only VAIO P Series model currently listed on the Sony Electronics website is the VGN-P598E/Q. Sony asserts that this is “world’s lightest notebook”.


Asus is Europe’s 3rd biggest notebook brand after HP and Acer. Its top notebook brand Eee PC was lunched in October 2007. Recent additions in Eee family are a Dual Touchscreen Flipbook PC, the Fold/Unfold Laptop concept and the Eee PC 1000 HE.  The unique Dual Touchscreen Flipbook PC is created to be used as a laptop, an e-book reader and a multimedia center. The fold/unfold laptop enables two persons to work on the same device at the same time, and also supports a multi-user mode, facilitating more than two users to work in collaboration. Asus claims that the new Eee PC 1000 HE has a long battery life per charge i.e. 9.5 hours. Also, this laptop comes with a sticker that says, “All Day Computing.”

2. Cell Phones:


In this line, Apple has astonished the world by creating the all beautiful and functional iPhone. Every brand is striving hard to reach up to iPhone’s level. It is a unique concept of an iPod and an internet enabled cell phone combined in one form. The Apps of an iPhone make it more than a mere cell phone. It can be a dictionary, a TV, a radio, a camera, a book reader, a music composer, a GPS navigator, a wireless gaming console, a clock and what not. There is much more to iPhone.


Sony Ericsson is one of the world’s top cellular phones brand, with a wide range of mobile phones. Their phones range from the simple call making and SMS sending models to Touchscreen multimedia phones.

These phones feature applications like Cybershot, Walkman media player, Quickshare etc. The most popular series among youth is W series which features Walkman player. Camera oriented public is addressed by Cybershot series. SE is notorious for their bad joysticks and camera buttons; this is why one can’t find these features in recent models.


Asus is not a competitor of above mentioned brands in Phones, as it has a very scanty collection of cell phones. The only listed cell phone at their website is P527, which features a slim design, aluminum cover, GPS, Travelog, News Station, multimedia player and user friendly interface.

3. Media Players:


Apple is leading the media player race with its iPod. This digital music player was introduced on October 23rd, 2001, till now, Apple has produced many models of iPod addressing different types of consumers. These models include iPod classic, iPod shuffle, iPod nano and iPod touch.

iPod nano is all aluminum and glass, comes in nine eye catching colors, with a curved outline, and is your personal DJ. This is a compact music media player with a 2 inch bright display to enable video and photo viewing. It has a huge storage capacity and an inbuilt feature called “Genius”, too. It offers inbuilt as well as downloadable games.

iPod shuffle is world’s smallest music player having an ability to talk to the user. About 1000 audio songs can be stored into an iPod Shuffle, and VoiceOver tells about the song details and play lists etc by speaking to you. iPod Touch indicates Touchscreen feature by its very name.


Sony has introduced their media player by the name of Walkman. Walkman technology has been widely liked by the world community to the extent that Sony has introduced it in their mobile phones too, in a series labeled as Walkman series. Walkman series mobiles are highly praised due to the quality digital music player that has been loaded into them. Walkman players are available in different sizes and colors.


Asus has not stepped into this field yet.


All these products have their positive and negative sides, as nothing is perfect. But these three brands are among the most cherished labels in technology world for the mentioned products. Apple has made a statement in media player world, as well as in laptop market, on the other hand Sony is famous for their trendy and modish VAIO, and Asus is known for their environment friendly notebooks.

Whenever you shop for such products, go for detailed reviews about competing brands, and choose the best among all. This is how the finest product can be purchased.

Comments (2)

  1. Apple Inc sells its products worldwide through its online stores, its retail stores.

  2. Sony, Apple, Asus are definitely top leading manufacturers of consumer goods, computer accessories, laptops.

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