The Emerging Markets Will See Doubled Internet Access In 2015

The access to the internet in the emerging markets of the world like Brazil, Russia, China, India and Indonesia is increasing day by day and a new research by management consulting firm Boston Consulting Group has stated that it will get completely double until 2015.

The consulting agency has dubbed these countries as BRICI and according to the report they account for 45 percent of the world’s population and also 15 percent of the global GDP (gross domestic product).

Unlike the other countries of the world like UK and US, these countries don’t have the internet access available to all homes, according to the report “Personal computers are much less prevalent than mobile devices in the BRICI countries — and play nowhere near the role in catalyzing digital consumption that mobile devices and Internet cafes do”.

It has been stated that if the price of internet access will go down and the network access will get diversified then the number of internet users will also increase. The report further stated that “As digital consumption moves into the mainstream of BRICI society over the next few years, the online habits of the current generation of digital consumers will form the digital-market ecosystems that will be in place for generations to come”.

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