eBay has sold Stumble Upon back to the original proprietors recently, after a short ownership period since 2007. Stumble Upon is a web personalization engine, which was bought by eBay in May 2007 for $75 million. It has, reportedly, 7.4 million registered users till date.

Stumble Upon has been known for these two years as a subsidiary of eBay Inc, but the big tag didn’t help it in any way. There was no significant increase in the registered users or visitors noticed since eBay took over it. After getting hopeless of its future, eBay has sold it back to the original owners. Now, it is owned by the original company founders Garrett Camp and Geoff Smith, and is financed by lot of celebrated investors including Ram Shriram of Sherpalo Ventures, Accel Partners, and August Capital. New CEO of Stumble Upon is Garrett Camp.

According to the new CEO, Stumble Upon learned a lot from eBay, but it was better for both businesses to run separately and independently. This way, both can concentrate on their respective goals and aims. He added, “”This change makes it possible for Stumble Upon to continue to innovate and focus on becoming the web’s largest recommendation service.”

Next plans for Stumble Upon include increasing its accessibility and providing quality recommendations. Various new features and products are on their way, according to the company.

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