While Sony has been busy launching out some of the best Xperia handsets for the consumers they are also equally concerned about how they can promote it in the right way. Sony has now come up with their new campaign which they believe is their biggest marketing campaign till date called The Best of Sony for the Best of You. The campaign is well designed and is simple where it captures some of the best iconic moments that have been captured using Sony Xperia Z1 and will be seen in the television ad for the consumers that will be soon aired.

While revealing more about the new Xperia campaign, Louise Forbes, Director of Product Marketing Creation said that the basic idea of the campaign is to enjoy the product. He said that he is interested in the creative approach and the emotional response that has been done for the marketing campaign. He also revealed that the new Xperia campaign was developed in partnership with ad agency adam&eveDBB and has been shot in Barcelona and they will release the ad in more than 25 markets across TV, print, OOH, online, retail and digital.

The ad will also feature a special remix of Movin On Up by English songwriter-singer Lucy Rose who is also voted as Sony Music’s rising star. The Xperia campaign also focuses on the premium smartphone which has now been renewed to focus on you so every feature on this smartphone has been designed to offer the best experience to the consumers and has offers a better smartphone experience.

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