Microsoft’s Action against Google
Google has created a weird kind of monopoly in search market. Hegemony of Google has provoked many multinational giants. One among them is Microsoft Corporations. Microsoft is of the point of view that Google has prevented others to establish their competitive edge other Google.
Senior vice president of Microsoft, Brad Smith praised the innovative strategies of Google. On the other hand, it also criticized the strange competitive moves of this World renowned search engine. He said, “Over the past years, a growing numbers of advertisers, publishers, and consumers have expressed to us their concerns about the search market in Europe. The stakes are high for the European economy. On any given day, more than half of all the Europeans use the Internet, and more than 90% of them look for information about goods and services on the web”.
Smith further added that “It is therefore critical that search engines and online advertising move forward, in an open, fair and competitive manner.”
Microsoft in association with European Commission has planned to take steps, to encourage fair competition. As a matter of fact, Google holds 95% share of search market. On a very serious note Smith said, “In 2010 and again more recently, Google blocked Microsoft new Windows Phones from operating properly with YouTube. Google has enabled its own Android phones to access YouTube, so that users can search for video categories, find favorites, see ratings and so forth in the rich users interfaces offered by the those phones”.
Google answered to this complaint through its spokesperson and said that it will discuss the case with the European commission.