Microsoft and Yahoo team up to fire up a joint search engine. The rivals on the internet are soon to have a happy ending to their story. There are going to be attempts made by Yahoo since February. They are going to take the full blooded partnership right ahead. Since the last 18 months Yahoo has been playing with the idea of takeover of a new way of established search engine. The reports have revealed the final result.

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With much speculations Yahoo and Microsoft has finally teamed up to produce their first ever joint venture work. This is to produce their search engine. This joint venture is meant to bring Bing some upward moving scenario in the search market. There will be a few quid on the back of the resulting revenue and get Google on their firing line as well.

Microsoft’s Bing search is all about empowering Yahoo for the future. These handlings can be done with the right sales put up and shaking the lion’s share of revenue that Yahoo has been receiving through their mega ads in the last few years.

Yahoo is the second most popular search engine after Google. The Bing browser is now about to get popular with influence of Yahoo. Bing is still hovering on the edge to even reach the 3% mark among the popular search engines. Google takes the mammoth response with 67% while Yahoo gets 8% of the market. The partnership for Yahoo could mean commercial success in the long term even though it may mean short term sacrificing of goals.

Source: techradar

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