Google Calls Off the Printing- Advertising Campaign

With the publishing industry moving online, Google has found out that it’s pretty difficult to shift some of its initiatives in the other sector which is advertisements. Director of Google Print Ads, Spencer Spinnell, confirmed that when they introduced the print ads in the market they expected to see a new revenue generating stream for newspapers by producing relevant advertisements for the consumers. However, the product failed to create the necessary impact for the company as well as its partners.

To elaborate further, Google introduced the print ads program in November 2006 and then expanded it ahead in 2007 but with the recession in full bloom, the search giant in now calling off this campaign to cut down the costs. Google also provides video and radio ads and still hopes to find a way to assist the ailing Journalism business.

He also added that the company is working in sync with the publishers to develop new ways to earn money and distribute content in order to attract new readers. Although the campaign is being called off, it will still look for ways to assist the print industry.