Do you have an idea for an app? Perhaps you think you know some ways to make improvements to a current application on the market, or maybe you have a completely fresh take on how to solve a big consumer problem. An app could be great for your business, too, giving you an entirely new market to pitch your products and services, while making an extra revenue stream at the same time. Whatever your reasons, there is definitely some money to be made – the big question is, how do you go about creating and launching an app? Let’s take a look.

The planning:

First of all, there are two fundamental questions to answer. How do you want people to use your app, and what technologies do you want to learn to create it? For the first question, your answer needs to be all about the platform. Apps are available for desktops, laptops, tablets, smartphones, and operating systems – and everything in between. To answer the second question, you’ll need to learn the basics of how to create an app for that specific platform. We’re not saying you need to do a full course in that particular coding language, but you absolutely must understand some of the basics.

The big idea:

The big idea
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Now it’s time to put some flesh on the bones of your idea. Your best bet is to write down everything you want the app to do, from the very start to the very finish. Whether you end up building the app yourself or handing over the reins to a developer, it’s an integral part of the process. Leave no stone unturned, or you’ll find that your developer – you or the person you hire – will run into difficulties. The next step is to sketch out some designs for your app, integrating everything you want to see happening. With a good design, it will be apparent to everyone what you are trying to achieve.

Hiring a developer:

The great thing about apps is that they don’t have to cost a fortune to develop. You can take the DIY route, of course, but even if you hire someone, it’s possible to get the work done for a relatively small amount. There are some app whizzkids in India, for example, who will charge you a fraction of the cost that you would pay over here. However, if you want to keep a tight control over the development, it might be worth spending that little bit extra to use a homegrown developer.


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Once your app is starting to take shape, make sure you are investing in a thorough testing process. Look for a SDLC phases guide to explain some of the things you need to consider, but in short, you are making sure that everything works as it should, and there are no bugs. You should also start testing out the idea in principle, and start making some noise about what you are doing. A simple website with a single landing page – and perhaps a social media presence – can help you see what people think.

The launch:

Finally, make sure there is plenty of enthusiasm for your app. You can contact people who have expressed an interest and ask them to test the app behind closed doors. Contact technology and industry journalists, too – the more people that read about your app, the more interest you will drum up.

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About Anees:

I love to share business and lifestyle content with all related communities. With a focus on content marketing and branding, I hope to inspire you to improve the performance of your online business. Follow me at Twitter @built4kill2004

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