Consumer Reports survey based on seven key factors including safety, performance, environmental friendliness, design quality, value and technological innovation. The unlucky Suzuki, Mazda, Saab and Hummer got the lowest residue scores from consumers.Toyota, Honda and Ford ranked the top most brands in consumers’ perceptions according to an annual.

The survey which involved random questioning of almost 1,700 American adults placed Toyota at the top and Honda at the second notch in consumers’ opinion regarding quality and environment friendliness. On the other hand, Honda clinched top slot considering value, with Toyota being second.

Ford, Cadillac and Mercedes-Benz were overall the remaining top five logos. Mercedes managed to stay in the top five for design while Cadillac for its technical excellence. Both the autos remained in top five for quality.

Consumers give most attention to safety, design, prestige and marketing of these brands, said deputy online automotive editor Consumer Reports Jeff Bartlett.  Quality, value, performance, environmental friendliness, design and technology followed safety in importance for consumers while deciding to pick a car to buy.

Jeff said the whole thing is a robust first impression made by Honda and Toyota on the buyers and the media that the other cars fail to make. A lot of positive road test results of these vehicles are behind the rating whether they hold up in the long run or not. Volvo leads the category of top safety, with 71 percent holding it the safest brand.

The current Economic recession is also behind the delayed purchase decisions and to place less emphasis on looks which used to be crucial factors in study results two-years back and more on performance, Bartlett said.

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