Lexus Unveiled Timeline Inspired Application

Point of No Return-Timeline Inspired Application

Name of this newly launched application is “Point of No Return” and this application will be included in 2013 Lexus GS which will available from dealers in February 2012. This app will highlight milestones in making 2013 Lexus GS in addition to pioneering moments in design, technology and social media.

2013 Lexus GS

Reason behind Launch of “Point of No Return”

Reason behind launch of this application is to attract new customers by explaining them enthusiasm of loyal customers of Lexus so that people from all over world could connect with this brand. This application will make best use of Custom Open Graph of Facebook which has been recently launched with the use of appealing and emotionally connected words like Want, Own and Remember. This kind of interaction will be revealed like story of Personal Facebook Timeline just like the Status Updates.

Lexus Vice President of Marketing Brian Smith said, “We developed this application to empower Lexus fans to engage with the brand in a new way, leveraging Open Graph features to enhance user experience, we’re not waiting for the future. It’s all about innovating, including a ‘sneak peek’ of exciting things to come on Lexus’ Facebook page.”

• Compact Sport Sedan: The Acura ILX Concept will be launched in Spring 2012 and customers will be able to choose among 3 powertrain.
• Modified RDX Crossover SUV: Its prototype will be unveiled and 2013 RDX will be the 2nd generation of 5-passenger SUV
• Next Generation Acura NSX: This is a kind of super sports car which will redefine the concept of stylish sports cars.

Vice President and General Manager of Acura sales and service Jeff Conrad said, “Acura has a steady cadence of exciting new models coming to market and it will all begin in Detroit. From the all-new Acura ILX at the gateway of the lineup to the pinnacle of performance with the Acura NSX Concept, Acura vehicles are being created for luxury customers who aspire to the highest levels of quality and value, with beautiful styling and the right balance of technology, performance and environmental responsibility.”

2012 is expected to bring positive changes for automobile sector and many companies have planned to launch latest and redesigned versions of vehicles to stand firm in cut-throat competition.

What is Earth Dreams Technology?

Earth Dream Technology is a great technology which has been introduced to improve the driving performance and fuel efficiency. Use of this technology will improve the efficiency of elements of internal combustion such as transmission level, engine and electric powered motor. For the very first time this technology has been used in Honda N-BOX which is a compact minivan recently launched and soon this technology will be used in other vehicles.  Honda aims to be eminent player in the list of fuel-economical vehicle that’s why it is desperate to employ this innovative technology in its upcoming vehicles.

Hopefully with the use of “Earth Dream Technology” Honda will reduce the emission level of its vehicle (CO2) up-to 30% by the end of 2020.

Main Features of Earth Dreams Technology

• This is basically a gasoline engine which gives a new power to vehicles and helps them to attain desirable fuel efficiency as well as high-level driving performance.
• It is a compact diesel engine which makes vehicle quite light weight while driving and provides top class acceleration.
• Continuous Variable Transmission further plays its part to improve the level of fuel-economy.
• Electric SH-AWD Hybrid System which is very eco-friendly and performance oriented.
• High quality electric powertrain especially for EVs.

Upcoming Model of 2013 Lexus GS 350

2013 Lexus GS 350 will be available in following models;

• 350Premium
• 350Luxury
• 350F Sport

Powertrain

2013 Lexus GS 350 is powered by 3.5L V6 engine which produces 306 Horsepower and one can easily accelerate it from 0-60mph in just 5.7 seconds.

Exterior

The 4th generation GS was unveiled at Concours d’Elegance in Pebble Beach, Calif. The new all sport Sedan has been designed on the basis of customers demands and it also features signature Lexus grille. Handling and driving dynamics have been improved in 2013 Lexus GS 350 and you will be able to move through sharp curves and tricky corners without any problem because it offers you comfortable handing on tough tracks. Customers will also be able to choose among two configurations i.e. Rear-Wheel Drive or All-Wheel Drive.

Interior

2013 Lexus GS 350 is equipped with wonderful interior features which offers luxury, comfort, convenience and safety to passengers and driver. Cabin is quite spacious and consists of luxury features like LED ambient lighting and classic analogue clock. The material which has been used in cabin is in contrast to door trim, instrument panel, center console, steering wheel and shift knob. Improved and new version of Lexus Enform with Safety Connect will be available in this spectacular car.

Entertainment Features

2013 Lexus GS 350 features high-tech entertainment features for instance advanced multimedia system helps the user to link to music, information and entertainment via their respective Smartphone. Common applications include; Bing for local search, OpenTable, Pandora, iHeartRadio, Facebook etc. DVD audio and video compatibility with iTune tagging is among the standard entertainment features.

2013 Lexus GS 450h Hybrid-Next to GS 350

2013 Lexus GS 450h Hybrid will be launched in spring 2012 and it will be equipped with V8 engine with 338 Horsepower. It is anticipated that GS 450h Hybrid will offer improved fuel economy to customers as compare to Lexus GS 350 which features V6 engine. Estimated EPA ratings of 2013 Lexus GS 450h Hybrid are 29mpg in the city, 34mpg on the highway and 31mpg combined.

The preliminary feature of AcuraLink Owner’s Mobile App will support the Roadside Assistance Program of Acura. Now via new iPhone app Acura users can easily access broad range of roadside assistance services. Acura Division’s Assistant Vice President for National Fixed Operations Charles Kendig said, “Roadside Assistance is now available at the push of a button with this user friendly application. This is another example of the flexibility, speed and expertise Acura clients have come to expect from our products, services and our brand.”

The Free app is presented by Cross Country Automotive Services which is the official partner of Acura’s Roadside Assistance. Acura drivers can access the diverse range of services which are offered by sign-and-drive program of Acura. Major components of services are; comprehensive towing, lock-out assistance, battery jump-start, fuel delivery and tire change. This application also features a button which can be used in emergency situations.

Senior Vice President of Cross Country and general manager of Insurance Services and Automotive Markets David Ferrick said, “Acura owners highly value design and engineering innovations within their vehicles, and Cross Country is excited to provide technology that enables Acura owners to easily obtain dependable roadside assistance service and related information when they need it.”

Acura knows the best use of technology in its vehicles and this recent launch of AcuraLink Owner’s Mobile App is its practical evidence.

Salesforce.com is the cloud computing company which came into existence 12 years ago; it has almost 100,000 consumers globally which includes the large organizations, small and medium enterprises and organizations of government.

About this strategic alliance CEO of salesforce.com Marc Benioff said, “Toyota and salesforce.com share a vision to take the auto industry into the future. Social and mobile technologies will transform the car ownership experience, and we are excited to be Toyota’s partner in this transformation.”

Toyota Friend

Toyota Friend is a private social network which aims to bond cars and dealership of customers with Toyota. This social network will offer wide range of information about the products and services of Toyota along with the necessary tips for maintenance and much more. For instance, if Toyota Electric Vehicle and Plug in Hybrid is operating low on power of battery, Toyota Friend will alert the driver through an alert or tweet to recharge the battery. As Toyota Friend is the private social network, consumers will be given the options to broaden the communication through Facebook and Twitter to their friends and family. Good news for the users of Smartphone and Tablet PCs, they will also be able to access this service.

President of Toyota Motor Corporations Akio Toyoda said, “Social networking services are transforming human interaction and modes of communication. The automobile needs to evolve in step with that transformation. I am always calling for Toyota to make ever-better cars. The alliance that we announce today is an important step forward in achieving that goal.”

Bloodhound SSC

Thurst SSC featured 750 mph, a historical land speed and leaded the previous record of land speed in the history by 130 mph (almost 20 percent boost in existing speed land speed). SSC Thrust for the first time exceeded the sound speed.

The same British team is considering making a new record of 1000 mph by 2013 with creative production of “Bloodhound SSC car”. This speed will cause around a 31 percent increase in Thurst SSC’s land speed record.

The body of Bloodhound SSC will be 12.8 meters in length, 2.8 meters in height and 6.5 tons in weight. The car features a turning circle of 120 meters amount. The body is really admirable.

The car will be powered by a wheel of 100 kg having 900 mm diameter. A critical question regarding the speed of car is how the car will get this superfast land speed? To meet the target the car will be carrying two propulsion machines, three engines, a special purpose rocket, EJ200 jet engine. All these things produce 133,000 horse power at an aggregate level. F1 engine located at the back side of car supplies the 50 kg fuel to rocket in one second. The jet engine and rocket produce 45,000lbs of thrust by combine effort, which is fair enough to propel the car from zero to 1000 mph. In the whole process the car burns 1.5 tons of fuel.

The car consumes horrible amount of energy. One can imagine that it needs an equal amount of energy during 10 miles drives, needed to lighten Singapore Grand Prix night-event for merely 20 minutes.

Honda Motor Company

Executive Vice President of American Honda Motor Corp, John Mendel said, “I foresee the impact of shortage of parts on the North American Plant for almost 60 to 90 days that is my working number now”. Due to scarcity of parts, Honda trimmed down the production from five out of six plants situated in North America. The main reason behind this action is the scarcity of parts from contractors, that were devastated on 11th of March.

It is estimated that round about 90% of automobiles that Honda used to sell in U.S.A are amassed in North America. Out of 710, 600 contractors are North American based. John Mendel said, “We can not drive up to these suppliers to ask what is going on because there is debris on the roads three meters deep. In some places, they are still recovering bodies and even if you have a ware house full of finished microchips, the roads are ruined, and you are in a radiation zone. What are you going to do?

Present time is very critical for the automotive industry. Hopefully, Honda and other automobile companies will be able to recover the losses in next couple of months.

Ford Motors Corp is renowned for its innovation. Throughout the years, Ford has introduced spectacular and innovative features in its vehicles. This time Ford is practicing its innovative sense in the marketing campaign to promote Ford Focus.

Ford is using a puppet-Doug as its spokesperson. Isn’t it funny? This puppet made its first appearance on YouTube, in the beginning of March. In this video, Doug is dealing with a fake press conference and answers the questions intelligently. Executive of Ford said, “I am really concerned. I feel he was out of control up there, I want to know if he is going to be clothed at any point”.

Ford is using this promotional strategy to promote the remodeled Ford Focus. Digital Marketing Manager of Ford, Jon Beebe said, “The 2012 Focus is so widely different, we wanted to grab their attention and have them pay attention”. Ford has done with all the paper work regarding the ground-breaking features of Focus. No doubt, it sounds like Ford is much passionate about this up-coming redesigned Ford Focus 2012.

Ford is using Digital Marketing Media at its best. It has caught the attraction of people by this hilarious puppet. Hopefully, Doug will play its part to promote the restructured Ford Focus.

Recent catastrophe in Japan badly affected the automotive industry. This natural disaster induced the major automobile companies to introduce some changes in their current operations. One among them is GM motors.

Known for its innovation, GM motors is thinking to cut down its expenses. GM motors has decided to eliminate unnecessary production and overall expenditures. It has assessed that it’s the only way to come back to life as the effects and after effects of recent disaster are unimaginable.

In order to justify this move, Spokesperson of GM motors explained that this decision has been taken to recover the losses; moreover GM is running shortage of parts too. Company will stick to this strategy until it recovers the financial loss.

As the first step, GM motors has announced to cancel the shifts at Eisenach plant in Germany. A part from it, a plant that manufactures the Corsa that is a compact car, will remain shut down till Monday. This plant is situated in Zaragoza, Spain.

GM has also announced that U.S plant situated in Louisiana will be closed down on Thursday.
All the leading automobile companies are enforcing strategies in their current operations. The sole purpose is to mold them according to current critical situation. GM motors and all other companies are keeping their fingers crossed and looking for good time.